This project involved the development of a brand identity for Head Way, a nonprofit focused on expanding access to mental healthcare for underserved communities. The identity was designed to feel supportive, trustworthy, and human-centered, reflecting the organization’s mission and values.

The brand system included logo design, a cohesive color palette, and a responsive website experience. The color palette was chosen to balance warmth and calm, helping communicate care and approachability while maintaining clarity and legibility across digital applications. Visual elements were kept simple and intentional to ensure the brand felt accessible and easy to navigate.

The website design emphasized usability and clear information hierarchy, showcasing my UI/UX skill set through thoughtful layout, intuitive navigation, and consistent branding. Together, the identity and digital experience work to support Head Way’s mission while creating a cohesive and recognizable presence across platforms.